Why choose Storyblok for localization marketing Your CMS should integrate with analytics platforms that monitor your website data or connect to an eCommerce store and be able to integrate with specific localization and translation tools. Analytics should also inform them if there are potentially new markets they can enter. Marketers also need to access analytics to see how well-localized campaigns are doing. A streamlined content workflow is essential to making your localization efforts sustainable. Everything from written content to other assets like videos, imagery, and more needs to be coordinated without confusing team members. The way content gets created, published, and distributed gets more complicated once you start building marketing campaigns in different countries. This means that your CMS will need to provide access for team members in different locations and permission access to prevent unauthorized users from accessing every campaign. While your primary marketing team focuses on your main audience, they’ll still need to be able to coordinate with localized teams in other regions, coordinate translators, and more. Here are some of the features your CMS will need to provide: Remote access & permissions If you want to localize content for your international audience, your marketers need access to the right tools. Want an example of localized marketing in action? Brands like Coca Cola and Nike have been performing localized marketing for some time, with products in different locations featuring unique labels and their websites not only translated to other languages, but also using different models, colors and stylings to reflect local standards. Portraying content in a way that reflects local buying habits.Using dates, phone numbers, and addresses in a different format.Adjusting visuals to reflect cultural differences.Changing product prices to local currencies.Localized marketing is all about providing context to your content and impacts the entire customer experience. It speaks to consumers in their primary language, but it means more than just using translation services so that they can understand it. Localized marketing adapts marketing campaigns to make content more appealing to customers from a specific region, country, or market. In this article, we’ll explore localized marketing, explaining why it’s essential today and show why Storyblok’s features make it a great choice for localization marketing. Well, one resource that can help with that process is a headless CMS like Storyblok. When it comes to content experiences, one way to ensure your business stands out is by treating your customers as individuals and offering them unique experiences - such as by providing them content in their native language and local lingo.Īccording to Gartner, 27% of tech CEOs wish that they had a resource to assist them with creating regional marketing campaigns. Localization is critical for global businesses trying to differentiate themselves from competitors.
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